Why Direct Primary Care (DPC)?

Healthcare should be built around the relationship between you and your provider—not the requirements of an insurance company.

Direct Primary Care (DPC) is a membership-based model that gives you unlimited access to your primary care provider for a simple monthly fee. By removing insurance from routine primary care, we can focus on what matters most: providing personalized, high-quality care when you need it.

❋ A Stronger Patient-Provider Relationship

Trust is built over time. With fewer patients and more availability, your provider gets to know your medical history, your lifestyle, and your health goals. That continuity leads to more personalized recommendations and a better overall healthcare experience.

Need an appointment? DPC practices offer same-day or next-day visits, along with direct communication by phone, text, or secure messaging. Instead of waiting weeks for an appointment or navigating call centers, you have a direct connection to your healthcare team.

❋ Better Access

When your provider has the time to know you, healthcare becomes proactive rather than reactive. Regular follow-up, preventive screenings, chronic disease management, and lifestyle counseling become a natural part of your care instead of something squeezed into a few minutes.

As an integrative practice, we look at the whole picture. Your nutrition, physical activity, sleep, stress, relationships, and other lifestyle factors all play an important role in your health. By addressing these areas alongside traditional medical care, we help you build a strong foundation for lasting wellness while effectively managing acute and chronic medical conditions.

Your monthly membership covers most primary care services with no copays, deductibles, or surprise bills. You'll know exactly what you're paying for, making it easier to budget for your healthcare.

❋ Transparent, Predictable Pricing

❋ Care That Focuses on Prevention

At our practice, we combine the accessibility of Direct Primary Care with an integrative approach to medicine.

Integrative primary care blends evidence-based conventional medicine with lifestyle and complementary therapies when appropriate. Rather than focusing only on treating symptoms, we take the time to understand the whole person—including nutrition, sleep, movement, stress, mental well-being, environmental factors, and other contributors to health.

Our goal is to identify and address the root causes of illness whenever possible while using the best available medical evidence to guide treatment. We believe healthcare should be personalized, collaborative, and focused on helping you achieve long-term wellness—not simply managing disease.

Whether you're seeking preventive care, support for chronic conditions, or guidance on optimizing your health, we'll partner with you to develop a care plan that reflects your individual needs and goals.

What is Integrative Primary Care?

Traditional insurance-based practices often have to schedule brief appointments and see a high volume of patients each day. In a Direct Primary Care practice, visits are longer and never rushed, allowing time to fully understand your concerns, answer your questions, and create a care plan that fits your goals.

❋ More Time With Your Provider

Direct Primary Care membership is not health insurance and does not cover the costs of emergency care, hospitalization, surgeries, specialist care, advanced imaging, or other medical services provided outside of our practice.

If you have health insurance, your DPC membership complements your coverage by providing accessible, relationship-based primary care without copays or insurance billing for services included in your membership.

If you do not have health insurance, you also could benefit from becoming a member of our practice. Many patients choose Direct Primary Care because it offers affordable, transparent access to routine medical care. However, it is important to understand that your membership does not provide financial protection for unexpected or major medical expenses. We encourage every patient to carefully consider their individual healthcare coverage needs.

❋ Do I Still Need Insurance?

Direct Primary Care is an excellent option for individuals and families who value convenient access, longer appointments, transparent pricing, and a lasting relationship with their physician. Whether you're managing a chronic condition, looking to stay healthy through preventive care, or simply want a better healthcare experience, DPC offers a refreshing alternative to the traditional insurance-based model.

At our practice, our commitment is simple: to provide thoughtful, personalized healthcare that puts you first. Through the combination of Direct Primary Care and Integrative Medicine, you'll receive more time, better access, and a physician who is dedicated to understanding your health as a whole—not just treating individual symptoms.

❋ Is Direct Primary Care Right for You?

Frequently Asked Questions

  • Kiwi Root Wellness provides personalized primary care for adults, with an integrative and proactive approach to your health. Services may include:

    • Preventive and wellness care

    • Annual and routine health visits

    • Same-day care for common illnesses and minor injuries

    • Women's health

    • Men's health

    • Hormone management

    • Chronic condition management

    • Comprehensive health assessments

    • Lab testing and lab review

    • Lifestyle and nutrition counseling

    • Medication management

    • Health and wellness planning

    Our approach goes beyond simply treating symptoms. We take the time to understand your health history, concerns, lifestyle, and contributing factors so we can create a plan that is personalized to you.

    Some services, labs, imaging, medications, or other healthcare needs may have additional costs or may require care outside the practice.

  • The first step is to schedule a free Discovery Call. This gives us an opportunity to learn about you, answer your questions, explain how membership works, and determine whether Kiwi Root Wellness is a good fit for your healthcare needs.

  • At Kiwi Root Wellness, we believe primary care should be more personal, proactive, and focused on the whole person—not just the problem that brought you into the office.

    We take the time to listen, understand your health history and concerns, and look beyond symptoms to identify factors that may be contributing to how you feel. Our Direct Primary Care model allows for longer visits, greater access to your provider, and an ongoing relationship focused on your health and well-being.

    Instead of feeling rushed through a traditional office visit, you have a healthcare provider who knows you, listens to you, and has the time to work with you on your health goals.

  • How much does membership cost?

    Kiwi Root Wellness offers simple, transparent monthly membership pricing based on age. Your membership gives you ongoing access to personalized primary care without insurance billing, copays, or the restrictions of a traditional insurance-based primary care model.

    Monthly Membership:

    • Kiwi Root Integrative Membership - Ages [18–64]: $155/month

    • Little Kiwi - Ages [4–17]: $55/month

    • Ages [XX–XX]: $[XX]/month

    There are no long-term contracts, and you can cancel your membership with a 30 day notice.

    Your membership covers the primary care services included in your plan. Certain labs, imaging, medications, and services outside the practice may have additional costs.

    Kiwi Root Wellness offers membership plans for patients ages 4–64. While our practice primarily focuses on adults, we may consider younger patients on a case-by-case basis depending on their healthcare needs and whether Kiwi Root Wellness is the right fit.

    Please contact us if you have questions about age eligibility.

    Kiwi Root Wellness does not bill Medicare or Medicaid. Medicare or Medicaid beneficiaries are not currently eligible for membership.

  • No. Kiwi Root Wellness does not bill insurance. Our practice operates on a Direct Primary Care membership model, which means you pay a monthly membership fee directly to Kiwi Root Wellness for covered primary care services.

    You do not have to be uninsured to become a member. You can maintain your health insurance for services outside of Kiwi Root Wellness, such as specialists, hospital care, labs, imaging or other services your insurance covers.

    If you have Medicare or Medicaid, Kiwi Root Wellness is unable to see you at this time.

  • No. You do not need health insurance to become a member of Kiwi Root Wellness.

    However, we recommend maintaining appropriate health insurance or other coverage for healthcare needs that fall outside the scope of your Kiwi Root Wellness membership, such as emergency care, hospitalization, specialty care, and other services not provided by the practice.

  • Beginning January 1, 2026, federal law allows HSA funds to be used to pay for qualifying Direct Primary Care (DPC) membership fees, subject to certain requirements. For qualifying DPC arrangements, HSA funds may be used for membership fees up to $150 per month for an individual or $300 per month for an arrangement covering more than one person.

    Eligibility depends on the specific DPC arrangement and your individual HSA plan. We recommend checking with your HSA administrator or tax professional to confirm eligibility before using HSA funds.

    FSA rules can be different, so please check with your FSA administrator to determine whether your membership is an eligible expense.

  • Your membership includes access to certain discounted labs and imaging services. Some labs, imaging studies, or other services may have an additional cost and are not included in the monthly membership fee.

    We will discuss any additional costs with you before ordering whenever possible.

  • Unlike traditional primary care visits that may feel rushed, Kiwi Root Wellness allows more time for your concerns, questions, and overall health. Appointment length varies depending on the reason for your visit and your individual needs.

  • Members have access to same-day or next-day appointments when available. We will do our best to accommodate your needs based on appointment availability.

  • Yes, if appropriate Kiwi Root Wellness can see you virtually.

  • If you need care outside the scope of Kiwi Root Wellness, we can help coordinate your primary care and work alongside other healthcare professionals involved in your care. Emergency and hospital services are not provided through the practice.

  • No. A Kiwi Root Wellness membership is not health insurance.

    Your membership provides access to covered primary care services through Kiwi Root Wellness. We recommend maintaining appropriate health coverage for healthcare needs outside the scope of the practice, including emergency care, hospitalization, specialty care, and other services not included in your membership.

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